TOWN & COUNTRY MAGAZINE – MISSONI – BICYCLE – TARGET: THE CONUNDRUM

Last week, while waiting for the dentist I picked up the September edition of Town & Country Magazine where I found an item that mystified me.

I’ve never been one to dwell upon the meaning of life or the universe’s other mysteries. I’m more of an in-the-here-and-now kind of person. Let other people ponder what happens when stars collide or when matter and anti-matter come into contact — or was that just something on Star Trek? Those problems are too big and far away for me.

But in a two-inch article on the bottom of page 54, I came upon a collision of entities that, if not cosmic, is still keeping me awake and pondering. It said Missoni, the designer who fills the windows of Saks with stripes and zigzags of color, has created a bicycle for Target. I read it again, finished the magazine and put it aside, but I came back to reread it, looking for the hidden message. At first I just wondered if it could be saying something to me about my business, but that wasn’t it.

It was the unlikely juxtaposition that riveted me — Town & Country magazine, a bicycle, Target, and Missoni — together. My mind has no problem accepting these things in sub-groups. Target and bicycle – not a second thought. Town & Country and Missoni – as natural as Cartier and Panthere. Even Town & Country and a bicycle if it’s being ridden through an estate on Long Island. And maybe you can buy the magazine in some Target locations although it’s not where I’d think to look for it.

Bringing those four together must mean something bigger than mere ingenious merchandizing or a really attractive bike. It must say something about people, the country, the world, life itself. But what? I’m getting a headache.

Comments

  1. Wendy says:

    Love the blog post! Ruthi, you have a knack for making me smile 🙂

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